Now, you’ve a brand-new slate with a new year right before you that’s full of limitless opportunities.

How are you going to take a hold of your potential to make the best you that you can be?! I suggest capitalizing on the lessons of Dr. Maxwell Maltz in his famous book called “The New Psycho-Cybernetics.”

He established the initial science of self-improvement as well as success, so who better to consult if you are trying to bring your existence onto a higher level of being. His lessons have survived over the course of time.

Use what follows to get the most from 2012.

1) Employ the Imagination

If you believed that imagination was only prized in elementary school, reconsider. One of “The New Psycho-Cybernetics’” main points is the tactic of utilizing to both change and handle one’s self-image.

You might have been subjected to self-improvement tactics that press you to “act as if” or to “fake it until you make it.” They’re not going to help due to the fact that one’s self-image still is constant.

Based on information from Dr. Maltz, self-image is the secret to altering both one’s habits and behavior. If you desire to shed some pounds, you 1st must envision yourself as a man who’s lighter by some pounds, which can also be helped by seeing one of our personal trainers in NYC!

Delve into your imagination. Really envision yourself all those pounds lighter, perhaps after joining one of our private personal training gyms in NYC. Live a day of your week as this person who’s just lost a lot of weight, maybe even through the aid of one of our certified personal trainers in NYC. Fantasize all aspects to the smallest detail.

Based on Dr. Maltz’s opinion, this fantasy time is going to aid you in altering your self-image to that of someone who is a lot less heavy. Then, both your behavior and habits are going to follow suit.

2) Oppose Thoughts of Pessimism

Pessimistic thoughts are going to imminently come up as you lean on your imagination to visualize the ideal self. “I doubt I’ll lose some pounds. I’ve already attempted to lose weight earlier, and it failed. I’m never going to be thinner! This fantasy nonsense is laughable! It will fail me, too.”

The doctor asserts that the moment you obtain a pessimistic thought, just reject it. Refuse to entertain it at all.

The faster you get rid of pessimistic beliefs, the less they’ll hurt your self-image. After you get into the practice of rejecting them, you’ll notice that more and more pessimistic beliefs will disappear.

3) Nostalgia for your Future

It’s very tempting to feel nostalgia for your past, particularly when you only cherry-pick the so-called good memories. Yet what is the benefit of yearning for things that are already dead and gone?!

Instead, Dr. Maltz insists on creating nostalgia for future events.

In your fantasies, you have already dropped some weight; thus, begin yearning for the future! Your own self-image is going to obsess over that visual, and the nostalgic emotions will only provoke your fire further.

4) I’m the Type of Person that…

What type of human are you?

I’m the type of human who enjoys sweets.

I’m the sort of human who detests physical activity.

I’m the type of human who can’t stick to a weight loss regimen.

OR

I’m the sort of human who consumes healthy and fresh food.

I’m the type of man who values physical fitness.

I’m the type of human who keeps a healthy bodyweight.

Your self-image is going to satisfy any label that you impose on yourself. Yours is the power to command!

What type of human do you seek to be in the new year?

If shedding those pounds is a goal of yours in 2012, then either e-mail or phone me to set up a consultation with one of our certified personal trainers in NYC at (212)-255-5842 or at contactus@methodfitness.com. I’m the type of man who gets thrills out of watching clients just like you make their goals!!

Personal trainers in NYC know many flat tummy tips that most everyday people will never hear. They know why so many people who want flat stomachs are stuck with bulging bellies and they have solutions for every problem and setback that most people run into in their quest for perfectly flat stomachs.

This is why so many people are now signing up for weight loss programs in NYC. They want the insider secrets that they know those talented personal trainers in NYC have to offer. If you would like to join these health-seekers and learn how to get a perfectly flat, well toned stomach, the following tips will get you started. 

Flat Tummy Tip #1: Personal trainers in NYC are much more effective than diet pills. 

So many diet pills claim to deliver flat stomachs without exercise, but this is a myth you should never fall for. You have to workout to get a flat stomach and then you have to keep working out on a routine basis if you want to maintain that flat stomach. There is no way around it! 

Flat Tummy Tip #2: Fat burning cardio is far more effective than thousands of crunches. 

Forget about doing a thousand crunches a day or other silly programs you hear about from celebrities or your friends. Rather than wasting your time trying to sculpt super abs, focus on burning the fat off the top of your stomach. You already have muscle definition that is hiding under there! 

This is one of the most basic flat tummy tips often handed out by personal trainers in NYC to participants in weight loss programs in NYC. Yet, it makes a world of difference in how you train for a flat tummy. 

Flat Tummy Tip #3: Fresh, natural foods are far more effective than “diet” foods. 

There are so many different labels now being used to mislead people who want to get healthy. Stay away from packaged diet foods and just shop around the outer edges of your grocery store. The natural, fresh foods will always be better for you than packaged foods specially prepared for dieters. 

Flat Tummy Tip #4: A diet rich in whole grains is more effective than low or no carb diet. 

Carbohydrates are essential for developing a well toned body and building up the endurance and energy to get through intensive workouts with those personal trainers in NYC. When you sign up to our weight loss programs in NYC you learn that whole grain, natural carbohydrates are your friends rather than your enemies. 

Don’t give up or limit your carbs. Just choose them wisely. 

Flat Tummy Tip #5: Small, frequent meals are far more effective than starvation diets. 

Personal trainers in NYC meet new clients who have been starving themselves almost every day. The first thing they tell these new clients is to start feeding their bodies. Why would a trainer tell someone to eat more? They do so because it is the only way to get that perfectly flat, well toned tummy. 

Starvation diets actually work against your weight loss and toning goals. The body is very complex but you don’t have to understand it all. You just have to know that food is required to get the body of your dreams. 

Interested in more flat tummy tips that most people will never hear? Contact our personal trainers in NYC or join weight loss programs in NYC to get the full insider scoop at www.methodfitness.com or call us at (212)255-5842.

One of the biggest complaints heard by clients in fitness boot camps for women today is that healthy food is too expensive. You can buy white refined spaghetti noodles for less than a buck but a box of 100% whole grain noodles will run you close to three bucks in most stores. In some regions of the country, even lettuce and spinach leaves are incredibly high in price.

Participants in weight loss boot camps want real strategies for eating healthy on the cheap and getting in shape for less. Forget the tired tips like clipping coupons. Most people already do that and most of the coupons manufacturers put out aren’t for healthy foods. Following are 5 quick tips for balancing the budget and your diet simultaneously.

1. One good water bottle is cheaper than a hundred plastic disposable bottles.

You probably already know that one way to get healthy and reduce expense is to exchange sugary soda, Kool-Aid, and other drinks for plain water. Taking this one step further, make sure you are not purchasing bottled water by the case. It may taste fresher and it is convenient, but it is also an unnecessary expense.

Unless there is something wrong with your tap water and you can’t afford a filtering system, you shouldn’t be paying for your water. Invest in one good water bottle and carry it with you wherever you go.

This is a great tip for ladies involved in fitness boot camps for women. You need water while attending weight loss boot camps and a bottle of ice water from home is easier to afford than a two dollar bottle from some vending machine or gas station.

2. Find cheaper sources of lean protein.

Lean protein is also essential for participants in weight loss boot camps because it helps restore muscle tissue and build it up stronger. Yet, lean cuts of meat can be quite expensive and the budget may not always allow for it. There are some much cheaper sources of protein that many participants in fitness boot camps for women are now embracing:

* Whey

* Eggs

* Tuna

You may also be able to find all natural canned white meat chicken which is cheaper than purchasing raw chicken breasts. Just note that there will be more sodium in the canned product.

3. Put your veggies on ice.

The cheapest way to get fresh vegetables is clearly to grow your own in the backyard or in pots on your porch or balcony. If you plant more than you can use during the growing season freeze the remainder to use until the next growing season.

If you can’t grow your own veggies, then start purchasing large bulk bags of frozen vegetables. Make sure they are not processed with butter sauces or cheese. You just want plain frozen vegetables.

Not only are frozen vegetables cheaper than fresh, but they don’t have the high sodium content of canned vegetables.

If you are interested in cheap ways to exercise, check out your local gyms and organizations that may offer weight loss boot camps. These group sessions are extremely effective for weight loss and can deliver better results than working out in a gym every day. You can also do simple activities like walking your neighborhood every day.

     You expect your self confidence to go up while working with personal trainers, but it is easy to feel unattractive and self-conscious during those in-between phases. As your clothing starts to droop and your stomach becomes squishy and fluid feeling you may start to feel even worse about your appearance. Don’t quit the private personal training gyms! There are ways to start feeling better about yourself.

      The squishy feeling is a good thing as it shows the fat stores are loosening beneath the skin so they don’t feel as hard and compacted. The following tips will help you hold your head high and feel confident in the changes being made. Keep your personal trainers, but ditch the frumpy in-between appearance.

No Excuse for Frumpy

      It’s great that your clothing is becoming looser and looser because it shows real progress is being made with your personal trainers, but there is no excuse for wearing clothing that hangs off your body in an unflattering manner. It’s very difficult to appreciate the changes in your body when you walk around feeling frumpy.

      Make it a point to hit up the thrift stores, yard sales and other secondhand retailers in your local community on a regular basis. As soon as one size starts to look sloppy it is time to find smaller sized clothing. Don’t forget smaller workout gear so you can show off your progress at the private personal training gyms!

      If you have friends that are smaller than you consider borrowing a few nice outfits along the journey. They may feel bad when you give the clothes back because they are now too big for you, but that will just make them want their own personal trainers!

Listen to Flattery

       Don’t get shy or blow off people who make flattering comments on your progress. Listen to what they are saying, hold your head high, and soak in the compliments. Allow their appreciation of your progress to boost your confidence.

Make It a Date   

   Don’t get so sucked into working out at your private personal training gyms that you fail to live your life to the fullest extent possible. Make a list of things you would have never done at your largest size then get out there and start doing them as you lose the weight.

      Maybe you were too embarrassed to go out dancing when you weighed over 300 pounds, but there is no excuse not to get dressed up and dance the night away after losing 50 pounds, right? You will get the biggest confidence boost from doing things you would have shunned prior to hiring your personal trainers.

Scrap It Up  

    Keep an ongoing scrapbook that shows your weight loss journey in pictures. Include a lot of journaling blocks where you can write how you feel and think at different stages of the journey. Make sure to include a two-page layout where you place side-by-side pictures from milestones along the way. This will give you a one-shot glance at the transformation your personal trainers are seeing.

      Finally, make sure to pay attention to the adjustments being made by your personal trainers. Part of the fun of attending private personal training gyms is having an expert make effective workout plans for you. Take note when your personal trainers add more weight to a particular movement or ask you to do something that you would have been unable to do when first walking into private personal training gyms.

In-home personal training is a new concept that blends the effectiveness of hiring a personal trainer with the convenience of working out in your own home. In-home personal trainers in NYC come to you so there are no excuses to not stick with your personal fitness goals. If you struggle to stick to a routine exercise program or find that excuses should be your middle name, this is a great option to consider an in-home personal trainer in NYC.

If you doubt that you could actually get an effective workout right in your own home, consider the following ideas to get started with or without an in-home personal trainer.

Make TV Time Workout Time

How much television do you watch on a daily or weekly basis? If you spend even 15 minutes in front of the TV, you have time to exercise! Not having the time to get in an effective workout is the biggest excuse personal trainers often hear, but it is nothing but an excuse. Any small bit of time that you have free can be used to whip your body into shape.

If you have time for a television show even once a week you have time to exercise. If you have a treadmill or other piece of home fitness equipment put it in front of the TV and make yourself work it for at least half of every TV show you watch.

If you don’t have home equipment, jog or march in place while watching TV. You can even use dumbbells or hand weights while you watch.

Go Back to Childhood

Do you have a park near your home? Or, do you have playground equipment in your backyard for your children? If so, then you can take a tip from some of the best in-home personal trainers in NYC and travel back to childhood to get in a great workout. Try to do chin-ups on the monkey bars. Climb the walls and run up and down the slides. Get creative and you will find many ways to work up a sweat just like you did as a child.

The benefit of in-home personal training in NYC when working out in this manner is you  have someone to show you proper form so you eliminate the risk of injury. In-home personal trainers can also give you ideas and spot you so that you make it through the harder moves.

Old School Still Rocks

Think of old school exercises that you did as a child or maybe remember your mother doing with Jane Fonda in the living room years ago. Think of very basic yet highly effective exercise movements that can be done without any equipment. Some ideas include:

* Jumping Jacks

* Push-Ups

* Sit-Ups

* Grapevines

* Toe-Touches

* Knee Lifts

There are hundreds of different moves that used to be performed through old school aerobics videos.

Dance it Off

This is probably the most fun way to workout in your own home: dance! Turn up the music and get your booty moving. You can burn off tons of calories if you put all your energy into this simple yet effective form of cardio.

In-home personal training in NYC is a great idea if working out at home fits your personality or life circumstances. While you may be able to sweet talk and excuse yourself out of workouts, in-home personal trainers in NYC will make you stick to your word so real progress is made.

Check out the Method Fitness Facebook page for more fitness tips!

Get in shape for summer in the city.. with Method Fitness!

Personal trainers do much more than just deliver intense, effective workouts to lift your butt and shape your thighs. They also recommend foods that will help intensify the results from those workouts. The best trainers at the world’s finest private personal training gyms in NYC often recommend foods that are readily available in the market during the summer because they are nutritious and delicious.

Following are the top five personal trainer-recommended summer super foods that you should be eating up while they are in season:

#1: Watermelon

Watermelon is so packed with watery goodness that it should be consumed year round even if you have to pay big bucks to find it where you live in the middle of winter. Not only is it a watery fruit that will keep your body well hydrated, it is packed some of the most powerful antioxidants.

Antioxidants have been proven to clear the body of disease-causing free radicals and are critical when it comes to fighting off signs of aging such as wrinkles and fine lines.

Plus, watermelon is extremely low calorie and naturally fat free. No wonder it is recommended by all the top private personal in NYC

#2: Berries

Berries of every variety are probably your personal trainer’s best friends! Toss some fresh blueberries on your oatmeal in the morning or slice up some strawberries for a cool evening treat on the front porch.

Berries that are dark in color, such as blueberries, are packed with vitamins, minerals and antioxidants that will energize your body prior to a workout or help it rejuvenate afterwards. You can throw berries on practically anything (even veggie salads) to get a quick energy lift. Over time they will protect your body from disease and sickness and help you fight off the signs of aging as well.

#3: Kiwi Fruit

Kiwi has a very unusual taste and makes a delicious, energizing snack that can be taken with you absolutely anywhere. It is jam packed with vitamin C which will help your body fight off infection and illness. It also contains a lot of those powerful antioxidants which will keep your body free from disease-causing free radicals.

Trainers at the best private personal training gyms in NYC embrace kiwi fruit year round for it’s nutritious, energizing properties.

#4: Tomatoes

Did you plant your own veggie garden this year? If not, head on out to the farmer’s market and stock up on tomatoes because they are one of the most healthful foods to be consumed year round, but especially in summer when they are in season. Pick them off the vine and eat them like apples…yes, they are that good for you!

Besides a wide variety of vitamins that your body constantly needs, you get something called lycopene from tomatoes. Lycopene is such a powerful substance it is being touted as a way to prevent cancer and a variety of other very serious diseases.

#5: 100% wheat free corn tortillas

Personal trainers recommend whole grains year round, but high fiber whole grain wheat free corn tortillas are perfect for summer because you can create delicious wraps filled with fresh veggies for quick lunches, snacks and dinners. They will give you long term energy to get through your sessions at our private personal training gym in NYC!

Looking for more food tips for summer? Talk to Method Fitness personal trainers in NYC today and see what else they can recommend! Also, please check out the new Method Fitness Facebook Fan Page for great fitness/health tips and tricks!

Every day people come into our fitness boot camps for women full of excitement to start losing weight, getting healthier, and seeing real changes in the shape of their bodies. They are all pumped and have serious fitness plans all set. They are ready for action! So, why is it that after a few sessions many of these women start to drop off, never to be seen again? Why is it that we get a surge of participants for our weight loss boot camps around the turn of a new year when New Year’s resolutions are hot, but half of those new-recruits or less remain come March or April?

It’s because people have an uncanny knack of sabotaging their own fitness plans. Sometimes the sabotage starts from the moment they set the plans in motion. As they walk into our fitness boot camps for women full of hope and motivation, they are unknowingly working against themselves. Let’s consider exactly how they sabotage themselves so you can avoid their mistakes at all costs.

#1 Sabotage Sin: Their goals are unrealistic.

If you set goals that you cannot possibly reach you are setting yourself up for failure before you even take action to give it a try. All too often we get new members in our fitness boot camps for women who are just setting their goals too high. They are trying to push themselves to the extremes to see fast results, but in the end they burn out before any real progress can be made. If you want to be successful with your fitness plan, make sure that your goals are realistic. It’s great to give yourself something to reach for and really challenge yourself with, but make sure it is possible to achieve your plan without killing yourself in the process or making sacrifices you aren’t really ready to make.

#2 Sabotage Sin: They get trapped in all-or-nothing thinking.

This is something else that becomes apparent with some people in our weight loss boot camps. They think they have to do the entire workout at top intensity, completing the most intense versions of every movement, or it isn’t worth attending. In their mind they have to go all out and kill themselves or completely stay home. There is no middle ground. There are going to be days when you just don’t want to attend a fitness boot camp for women. Some days you will be dragging your feet as if they are made of lead, and that is okay. What’s important is that you get to your weight loss boot camp regardless. It’s the discipline and commitment of being there at all that counts on those rough days. If you stay home because you can’t give it your all, it will only be harder to drag yourself there the next day. Remember, fitness is not an all-or-nothing plan. It’s a plan that requires just getting the job done whether your heart is in it or not.

#3 Sabotage Sin: They follow a great workout up with horrible foods.

Attending fitness boot camps for women is an awesome thing for your body, but if you are eating a greasy McMuffin on your way to the workout or filling up at the buffet later in the day, you are holding your body back. You are undoing much of the progress that was made toward a healthier body. You are making it more difficult for your body to move through the next boot camp.

It is incredibly difficult to get yourself to workout after a hard day of work or dealing with the children, but what if it is the only realistic time you have to burn some calories and get rid of that extra flab? Personal trainers hear all the excuses and understand all the dilemmas from clients complaining about evening workout schedules and trying to explain away missed sessions.

The difficulties trying to get yourself to actually workout in the evening are completely understandable, but they don’t have to ruin your efforts to lose weight, tone up, or otherwise improve your life and your body. The following are some basic tips to help get your body in motion for that after-work workout!

Make it Routine

If you do the same thing at the same time day after day, it will eventually become routine. You will start to do it without thinking much about it, which means doing it without excuses! If you can determine a specific time that you will workout after work and do it daily for a solid week it will start to feel a bit like second nature. Do it for two weeks straight and you will feel it is routine and the excuses should be out the door.

Join a Personal Training Gym in NYC

Personal training gyms in NYC are different from regular gyms because all members come in to work with personal trainers for scheduled appointments. Since you actually have a personal trainer waiting for you to show up you can’t easily tell yourself that you’ll “just go tomorrow.” You have paid for the sessions. Your personal trainers are waiting for you. There is more incentive to show up! When you join a personal training gym in NYC you are guaranteeing that you will workout after work at least a couple days a week. You will still be able to workout from home on other days, if not having to travel is easier for you.

Make it Fun

Exercise doesn’t have to be boring or difficult. If you find something that you really enjoy doing it will be much easier to make yourself do it. Spend some time trying out different workout tapes or head to the gym and try out all the different equipment. If you can afford to hire a personal trainer for just one session they will be able to introduce you to a variety of different workout options that you might enjoy.Try out some group exercise classes. Go for an outdoor fitness boot camp class in NYC one night and Pilates or yoga the next. You never know what you will find enjoyable until you try it.

Reward Yourself

Set small rewards that can be collected after each full week of exercising every evening consistently. Try to make the rewards fitness related, such as a new pair of cross trainer shoes, workout clothes, or a new fitness DVD.

Out of all these recommendations, joining a personal training gym in NYC so you have access to skilled personal trainers is the best one. Not only does this help get you out the door for your after-work workout, but it ensures that your workouts are going to be effective so you really see results. Seeing those changes in your body will serve as constant motivation to keep you going for those after-work sessions!

It seems like half of NYC is working with Personal Trainers in one way or another these days. Some workout with their favorite Personal Trainers through fitness boot camps in NYC or at their homes with In Home Personal Trainers in NYC, while others are members of Private Personal training gyms in NYC where you have to be connected to at least one trainer just to become a member.

Why is this? What drives so many people to pay Personal Trainers when they could just workout by themselves in an ordinary gym?

#1: You are more likely to workout if someone is waiting at the gym for you.

Most people who workout in ordinary gyms don’t actually workout half the time they say they are going to! They have no one holding them accountable and most people will flake out on themselves when they would never do it to someone else. It’s sad, but it is a fact of human nature.

Think back to the last time you skipped a workout. Yes, you were tired or had a bad day at work or the weather was horrible outside and it was too much of an effort to go tot the gym. That is understandable, but would you have gotten up and done the workout anyway if you knew a personal trainer was waiting for you at the gym?

You are more likely to stand yourself up than you are to stand someone else up, so Personal Trainers are great tools just to get your butt to the gym in the first place.

 #2: Working out with someone else is more fun.

Why do you see so many people in gyms working out with their iPods? Workouts just get boring without someone else to talk to and coach you through. Plus, many of them are spending way too much time just walking on a treadmill or circles around a track. If they had Personal Trainers they would be doing more exciting things and would have a companion. The workout wouldn’t be boring, even without their music!

If you can find a Personal Trainer that you really connect with, even the most intense workouts can be tons of fun.

#3: You don’t have to wonder if what you are doing is intense enough for your goals.

Since you don’t have the expertise, knowledge and experience that Personal Trainers have, you are always wondering if your exercise plan is enough. If you aren’t seeing results you wonder what you need to do to change that. If you are seeing some results you wonder what can be done to intensify the results even more.

That is where Personal Trainers come in handy. When you attend a private personal training gym in NYC or hire a Personal Trainer in NYC they know how to get the results. They have the knowledge to answer those questions and make you successful.

#4: You will be pushed much harder than you could ever push yourself.

Let’s just face it. Most of us are wimps when it comes to feeling our pulse throb between our ears and the sweat flooding from our pores. Personal Trainers will always push you harder than you push yourself. That’s why they get the results you can’t get by yourself!

 #5: Your results will be downright addicting.

In the end, you will be glad you hired one of our Personal Trainers in NYC because the changes you see in your body will be nothing short of amazing. The results can be addicting, so watch out! 

The core of your body includes not only your abdominals, but your back and pelvic region as well. The reason why the best personal trainers in NYC often focus on strengthening these muscles is because every movement that you make throughout your lifetime will depend on strength in the core. Stronger core muscles reduce your risk of injuring your back or hips during every day activities, through exercise, or when participating in sports and other activities.

The following are the top 6 core exercises often used by personal trainers to strengthen the core.

1. Plank

Go into push up position with arms bent at 90 degrees and flat on the ground. Make sure arms are parallel to each other and shoulder width apart. Make sure your elbows are in line with shoulders and prevent your buttocks from pushing up toward the ceiling. Your weight should balance on your toes and arms with your body in one straight line. For an easier modified version some personal trainers may allow you to lower your knees to the ground.

2. Superman

Lie on your stomach with your legs together and arms stretched out above your head straight. Lift arms and legs all up together, arching your back to bring them up. Hold for a few seconds and then lower to the ground and repeat.

3. Swimmers

Lay face down on the floor and raise opposite arm and leg up at the same time. Hold for a few seconds then lower and repeat with the other arm and leg. Keep your head in a comfortable position and don’t strain to raise it with your limbs. Personal trainers will often combine this movement with the superman pose.

4. Ab Twists

Stand up straight and hold your arms out at your sides. You can also do this one holding a large exercise ball in your arms in front of you. Twist from the waist, bringing one arm all the way over to meet the other arm (second arm doesn’t move) and then rotate back in the other direction. If using a ball, simply twist it side to side with the movement coming from the waist. Your hips should remain stable throughout the movement.

5. Ball Crunches

You can do standard crunches on the floor, but it is a lot safer and more comfortable to perform them on an exercise ball. Lay across the ball to perform regular crunches with hands on your temples so that your don’t pull on your  neck. Focus on working your ab muscles.

6. Unstable Motions

Here’s a trick that personal trainers use but which most people never think of doing. You can build up strength in your core while strengthening other areas of the body if you stand on an unstable surface while doing it. For instance, you can do bicep curls with dumbbells while standing on a Bosu ball or push-ups with one arm up on a higher surface. These movements put your body off center and your core muscles will have to work to keep you stable.

These exercises should get you started toward your personal fitness goals, but there are many secrets of personal training that can only be discovered by working with a personal trainer. If you want to see real changes in your body in as little time as possible, consult with one of our top personal trainers at our private personal training gym in NYC for more info.